Professional photography sells homes faster, for more


When selling a home, first impressions are everything, and house photos are what buyers see first when they begin looking for their picture-perfect home.

Did you know that most buyers will make a "love," "like," or "not crazy about" decision when they first drive up to the driveway - before they even enter the home?

Furthermore, with the vast majority of buyers searching for their dream home online, they might never even ask their agent to show them your home if its Internet impression doesn't wow them.

Creating that "wow" impression is where professional real estate photography takes center stage: showcasing your home, highlighting your home's best features and impressing potential buyers when they first see your home online.

I speak to successful real estate professionals all the time. They all agree they will settle for nothing less than professional photography for all the homes they list and sell.

Many agents also assist their clients with getting the home ready to show before the photographer arrives.

In addition to pricing your home correctly, your agent will walk through your entire home and offer suggestions to make it look as good as it can to prospective buyers.

De-clutter and depersonalize it as much as possible. You are going to pack it to move anyway, so start to pack it up now.

Savvy agents and professional photographers know what it takes to: 1. Get your home noticed, 2. Get your home shown, and 3. Get offers rolling in.

Since property photos get propagated throughout the Internet, the quality and quantity of your photos will make your home a top contender.

You've heard the expression that a picture is worth a thousand words. Well, it's those stunning photos that will begin telling the story of your home and get your house noticed.

The first picture needs to be the "killer" picture to sell the sizzle. I often use a photo of the view first and NOT the front of the house.

In a study by the National Association of Realtors (NAR), homes that were professionally photographed sold faster and for a higher price than those that were not.

Last year, a joint report by Google and NAR indicated that online real estate searches on Google went up 243 percent in the past three years.

In fact, the hunt for a home has turned digital. More and more, real estate professionals are using online real estate directories, social media platforms, and professional real estate photography to market their listed properties.

Carl Schroeder, 2014 Hilton Head Realtor of the Year, is a Realtor and associate broker with Foundation Realty. He has been serving the Hilton Head area since 1976.

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